About Us

Founded in 1976 by Dennis Schroeder, Dance Factory has taught Ballroom, Latin, Swing, Salsa and Wedding First Dance lessons to half a million students.

As one of the most established independent studios on the East Coast, Dance Factory has been featured on ABC, CBS, NBC, and FOX. We held weekly TV lessons on WJLA and have been broadcast internationally on Voice of America.


Ben N., Arlington, VA

Dennis is a fantastic instructor who put together the perfect dance routine for our wedding. We had very little time to practice, but Dennis was very accommodating of our schedule and made sure that we were prepared for our big day with an interesting but simple dance. I highly recommend Dance Factory!

Joe L., Arlington, VA

Fun lessons. The staff is friendly and the private lessons are affordable. You can learn more in a private lesson than a group class, although both are fun.

Susan S., Arlington, VA

The best thing I like about the lessons is that they are broken down to manageable steps. I can actually remember something and can dance on my own outside the class. This means a lot to me as I learned in several other places before. I could dance in a class but remained clueless once the lessons were over. The staff is friendly and helpful and the atmosphere is just great.

Brandi W., DC

Hands down, fantastic studio to go to for learning a first dance for your wedding. My fiance and I did three lessons with Maria, who was very patient and encouraging with our novice dancing skills. We did not have a clue what we would do for our first dance and Maria made us feel confident after our three 45 minute sessions. Cannot recommend her enough!

Jennifer S., DC

My fiance and I took private lessons to prepare a first dance. Our instructor was wonderful; he was patient, knowledgeable, and very talented. Our first dance went great! It was such a memorable experience! Thank you, Dance Factory!!!

T. D., Arlington, VA

Took wedding dance lessons with my husband. We were not looking for any crazy choreography - just something basic so we did not look ridiculous. Our instructor was very patient and helpful. He was fun to work with.

Louis J., Bethesda, MD

As a former Arthur Murray student, I was concerned giving a new studio a try. After visiting Dance Factory, all those fears went away! There were no ridiculously expensive contracts, no high-pressure sales, just dancing and a lot of fun! All of the staff is friendly and knowledgeable. I would highly recommend this studio to a beginner or an advanced dancer. If you have ever wanted to give dancing a try, you should definitely check this place out!!!

Mike P., Arlington, VA

I've taken group lessons in the past so it was evident to me I'd get a whole lot more out of private lessons. Let me tell you it is worth every penny. If you're looking for a place where you can really gain dancing skills and have a great time doing it, the Dance Factory is that place.

Jemme R., Norfolk, VA

Excellent location. I frequently commute to the DC area for dance lessons. The Dance Factory has some of the most highly respected dance teachers in the DC metro area. I highly recommend them.

Christine T., Alexandria, VA

I finally started taking lessons when I realized living vicariously through dance movies was not working for me anymore. I take private lessons with a great teacher who has a good sense of humor which helps when I'm feeling totally uncoordinated. Also he doesn't get annoyed at all when he has to tell me to put my hip over the foot for like the 10,000th time! All the instructors here seem really professional and the studio has a good vibe.

Judy M., Alexandria, VA

This is a really great place to learn ballroom dancing. I would highly recommend it for beginners. You get to be exposed to many dance forms and meet lots of other people interested in learning to dance. And there are lots of fun parties to attend. But be careful, it can be addicting. No, don't be careful, it's fun to be addicted to dance.

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